Michael Edenborough KC leading outside junior counsel acted for the successful appellants on whether certain advertisements and offers for sale on amazon.com targeted the UK and the EU. The result meant that certain advertisements on the amazon.com site were held to constitute use of the infringing signs within the UK / EU27. Further, sales from the amazon.com site to customers located in the UK / EU27 also constituted actionable use. This result has far reaching consequences on how internet businesses who have customers located in several countries need to conduct their trade in those various jurisdictions. The Supreme Court heard Amazon’s appeal in November 2023.