Judgment was handed down in the High Court appeal of Shenzhen SKE Technology Co Ltd v Bargain Busting Ltd [2025] EWHC 1629 (Ch). Michael Edenborough KC acted for the successful respondent in an appeal from the UK IPO to the High Court. The appeal was dismissed, upholding the Hearing Officer’s finding that there was insufficient evidence to demonstrate a protectable goodwill that could be used to prevent the registration of the CRYSTAL BAR mark. This appeal forms part of the multi-faceted dispute between Bargain Busting and SKE over the CRYSTAL trade marks in the billion pound vape / e-cigarette UK market.