In their judgment of 11th February 2026, the Supreme Court held that Oatly’s trade mark POST MILK GENERATION was prohibited from registration by the EU Regulation governing the use of diary product terms. This affects how all milk-alternative products may be marketed in the UK and so has far reaching consequences. 

Michael Edenborough KC and Niamh Herrett, instructed by Shakespeare Martineau LLP, represented Oatly

You can read the full Supreme Court judgment here