#SerleShare – The crucial role of business development and marketing in chambers during Covid-19…and beyond

Our Business Development Manager, Charlotte Davidson, and Marketing Manager, Shana Garioch have written an article for PSMG Magazine – Centrum titled ‘The crucial role of business development and marketing in chambers during Covid-19 and beyond’.

In the article, they discuss how Serle Court adopted a change strategy to synchronise business development and marketing efforts in chambers during, and beyond, the pandemic.

Some of their top tips are:

Focus on existing client relationships to understand their needs in the current climate
Create bespoke marketing content for those clients and use the invaluable insight and expertise of your clerking team
Adopt a remote strategy that will enable you to reach a much wider audience
Use your focused marketing content to monitor how you are educating new clients about your brand
Make your marketing innovative so that it stands out in this new digital era