John Petrie ‘Marketing After Lockdown’

Our Chief Executive, John Petrie, has been invited by the New Law Journal to give his views on how chambers can market their barristers during the lockdown.  He talks about how Serle Court has made a ground-breaking change in marketing, replacing in-person events with virtual marketing methods. Return on Investment will be difficult to determine straight away, however by shaking up our marketing mix and combining old methods with newer ideas better suited for the virtual world we are best placed to determine the evolving needs of our clients.  New Law Journal gathers insight from several management experts in the fields of marketing and PR in both chambers and law firms. 

To read the article please click here.