#SerleShare - The crucial role of business development and marketing in chambers during Covid-19…and beyond
Our Business Development Manager, Charlotte Davidson, and Marketing Manager, Shana Garioch have written an article for PSMG Magazine - Centrum titled 'The crucial role of business development and marketing in chambers during Covid-19…and beyond'.
In the article, they discuss how Serle Court adopted a change strategy to synchronise business development and marketing efforts in chambers during, and beyond, the pandemic.
Some of their top tips are:
- Focus on existing client relationships to understand their needs in the current climate
- Create bespoke marketing content for those clients and use the invaluable insight and expertise of your clerking team
- Adopt a remote strategy that will enable you to reach a much wider audience
- Use your focused marketing content to monitor how you are educating new clients about your brand
- Make your marketing innovative so that it stands out in this new digital era