News


Serle Court “offers a variety of skill sets that others can’t provide, and houses some of the biggest names at the Bar”
Chambers UK
The ‘go-to’ set for international trusts work, Serle Court houses ‘first-rate advisers, who also pull their weight as part of a team’
Legal 500

#SerleShare - The crucial role of business development and marketing in chambers during Covid-19…and beyond

Our Business Development Manager, Charlotte Davidson, and Marketing Manager, Shana Garioch have written an article for PSMG Magazine - Centrum titled 'The crucial role of business development and marketing in chambers during Covid-19…and beyond'.

In the article, they discuss how Serle Court adopted a change strategy to synchronise business development and marketing efforts in chambers during, and beyond, the pandemic.

Some of their top tips are:

  •  Focus on existing client relationships to understand their needs in the current climate
  • Create bespoke marketing content for those clients and use the invaluable insight and expertise of your clerking team
  • Adopt a remote strategy that will enable you to reach a much wider audience
  • Use your focused marketing content to monitor how you are educating new clients about your brand
  •  Make your marketing innovative so that it stands out in this new digital era

To access the article please click here.